Swot Analysis For Food Industry Essay - 1516 Words

Introduction Nestle S.A is a leading Nutrition, Health and Wellness Company, founded in 1866. It is dedicated to the production, manufacture and distribution of healthcare goods and beverages. Their strong nutrition commitment and very popular brands are some of the main factors that have contributed with its success amongst other food companies. However, food industry may be truly complex and very competitive, therefore, it is necessary a SWOT analysis application in order to examine how the company can utilize its strengths to develop opportunities and how the company deal with its weaknesses and threats. Moreover, the use of Ansoff’s matrix in order to identify the most reliable strategies to face the competition. This report will present a brief analysis in the SWOT theory, as well as its application on Nestle S.A, as a case study, and a short analysis of the most suitable Ansoff strategy for the company. SWOT ANALISYS The SWOT analysis is a theory used to understand the behaviour of a company, regarding the external and internal environment. The initials SWOT stand for strengths, weaknesses, opportunities and threats (Hall, 2012, p.30). Strengths and weaknesses are factors arising from the internal environment. A strength is an ability, primary source or special characteristic that businesses use to gain advantage amongst other organisations. Business leverage strengths to create opportunities in the external environment; furthermore, as solutions againstShow MoreRelatedSwot Analysis : The Food Industry1465 Words   |  6 Pagesexistence, growth, and relatedness. Numerous companies are using this model to understand their staff, and may not even realize this model is in place. In the food industry, Chipotle is a company that uses the hierarchal model since they found ways to help benefit their employees in both psychological and tangible ways. Their motto is â€Å"Food with Integrity† which means they want to show honesty, not only to their customers but to their staff members as well. Although motivation is a key to successRead MoreA Report On The Food Industry, Target Market And Swot Analysis1543 Words   |  7 Pages This purpose of this report is to provide detailed Situation Analysis for new business in healthy food industry. The report presents the overview, competitors in the industry, target market and SWOT analysis. The aim of this report is to help you in designing market plan. There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Therefore the numbers of potential and existing direct competitors are on rise too. However, tacticalRead MoreEssay about Food Industry Swot Analysis1297 Words   |  6 PagesStrengths, Weaknesses, Opportunities and Threats STRENGTHS †¢ Some expenditure on  food  is essential for everyone and is considered an established part of the household budget. †¢ Many  food  products are deemed necessities and are unlikely to be harshly affected by any economic downturn. It is discretionary spending that is usually badly hit in a recession, which is, therefore, more likely to harm sales of luxury  foods. †¢ The UK has a well-established supply structure, in terms of both its productionRead MoreSwot Analysis Of Agricultural Industry : Food Regulation, Distribution, And Consumption Of Foods935 Words   |  4 PagesPESTEL Analysis of Agricultural Industry Political factors impact the agricultural sector in factors relating to regulation, distribution, and consumption of foods in a given country. 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Food regulationRead MoreMr Mitchel Lowe1052 Words   |  5 PagesLoNGSTEEPLE and SWOT analysis of Domino’s Pizza Business Functions in Context Mitchel Lowe The University of Winchester LoNGSTEEPLE and SWOT analysis of Domino’s Pizza Business Functions in Context Mitchel Lowe Table of Contents Abstract; 1 Introduction: 3 Background on Domino’s Pizza: 3 Background Of the Fast Food Restaurant Industry and Current Climate: 3 LoNGSTEEPLE Analysis: 3 Analysis of Domino’s Pizza using LoNGSTEEPLE: 4 SWOT Analysis: 4 Analysis of Domino’s PizzaRead MoreMGT 599 Case 3 Internal Analysis Kraft Foods Essay examples1358 Words   |  6 Pages Executive Summary Kraft Foods is the second largest consumer packaged food and beverage company in the world with revenues of approximately $19B. After 110 years Kraft Foods has excelled as an organization and become a well recognized household name. Through the utilization of a SWOT analysis Kraft Foods has been able to determine internal and external threats and opportunities to help them remain on top of their industry. Competition in the food industry is extremely high and through adaptabilityRead MorePepsi Company : Swot Analysis846 Words   |  4 PagesPepsi Company: SWOT Analysis Introduction PepsiCo is the second most popular beverage company in the world, according to PepsiCo (2008). This company has an outstanding marketing brand name. PepsiCo sponsors numerous sporting events and has a wide variety of consumers. This product is in competition with the first popular beverage company Coke-Cola. This company evaluates every year on a strategic plan by using SWOTT analysis to manage their products to learn the internal and external factorsRead More Strategic Management of McDonalds Essay1134 Words   |  5 Pageseconomic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonalds strategy into one of the five generic competitive strategies. ANALYSIS The chief economic and business characteristics of the fast-food industry In 2003 sales for the U.S. consumer food-service market totaled approximately $408 billion. ForRead MoreMcdonalds: Polishing the Golden Arches1199 Words   |  5 Pageseconomic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonalds strategy into one of the five generic competitive strategies. ANALYSIS The chief economic and business characteristics of the fast-food industry In 2003 sales for the U.S. consumer food-service market totaled approximately $408 billion. ForRead MoreSwot Analysis Of Asian Marketplace : Swot Analysis1433 Words   |  6 PagesSWOT analysis on Asian Marketplace Introduction Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business